SIZE + Quantum Metric | Business Development and Brand Development
Quantum Metric partnered with SIZE to refine its go-to-market strategy and build a compelling narrative that would resonate with senior executives. By leveraging SIZE's expertise and extensive network, Quantum Metric successfully positioned itself as a leader in digital intelligence, helping top brands eliminate digital friction and optimize customer experiences.
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The Brand
Quantum Metric began with one simple mission: to improve how organizations use their data to understand their customers and build customer-defined digital products faster. By redefining the utilization of data for optimizing customer experiences, Quantum Metric has developed a cross-device digital intelligence platform that empowers organizations to identify high-value revenue opportunities. Their technology meticulously tracks each customer's journey across websites, native apps, and other digital touchpoints, helping businesses eliminate friction and pain points on their platforms.
At the heart of Quantum Metric's offering is Continuous Product Design, a groundbreaking approach that aligns business and technical teams around a single, automatically quantified version of the truth, focused on what matters most: the customer's perspective. This alignment enables teams to learn faster, collaborate more effectively, and release products with confidence.
The Challenge
Given the intense competition in this space and the unique capabilities of Quantum Metric's platform, the initial challenge was to craft a compelling and easily understood narrative that would resonate with senior executives within the SIZE network, a consortium of high-profile brands renowned for their strategic and innovative approaches. The goal was to ensure these leaders embraced Quantum Metric's story and actively promoted it within their organizations, encouraging their teams to fully engage with the technology.
The Journey
The partnership between SIZE and Quantum Metric began with a C-suite executive from a leading Fortune 500 company. This executive, having successfully integrated Quantum Metric's technology within their organization, not only invested in the company but also recognized the potential for SIZE Co-Founder Craig Kornblau to leverage his storytelling capabilities, GTM expertise, and significant network to accelerate Quantum Metric's growth.
Recognizing the alignment, the executive introduced Craig to Quantum Metric's founder, Mario Ciabarra. This introduction was pivotal, facilitating a connection that allowed SIZE to explore how Quantum Metric's cutting-edge technology could serve the needs of its influential network.
Craig and SIZE Co-Founder Brian Schwartz soon began evaluating Quantum Metric's solutions. They quickly recognized that the platform's sophisticated features and cultural fit aligned well with SIZE's strategic objectives. Soon after, Mario, Craig, and Brian formalized the partnership, positioning Quantum Metric as a valuable resource for SIZE's network of elite brands.
The Process
Through frequent interactions with executives from leading enterprises, Craig & Brian pinpointed a common challenge: the difficulty of detecting digital friction in real time and assessing its impact on customer journeys and financial results.
Craig and Brian extensively analyzed available technologies to address this, comparing them with Quantum Metric's capabilities. Their due diligence revealed that Quantum Metric's advanced tools for providing actionable insights and real-time management of digital friction met their criteria as a best-in-class solution.
Confident in Quantum Metric's potential to be transformative for their network of C-suite executives at significant brands, Craig and Brian utilized their expertise in digital transformation to refine Quantum Metric's storytelling and adjust its go-to-market (GTM) strategy. They focused on targeting specific brands struggling to identify and quantify digital friction.
With this strategy in place, they aligned Quantum Metric's messaging with the specific needs and feedback from executive conversations. This alignment was crucial for differentiating Quantum Metric in the market and ensuring that enterprises clearly understood its unique value proposition.
This approach appropriately positioned Quantum Metric and SIZE as strategic partners committed to the long-term success of their clients.
Why do you enjoy your work with SIZE?
"At SIZE, our goal is to partner with companies that are reshaping their industries and creating lasting impact. I am fortunate enough to advise many of these companies, but Quantum Metric is one in particular that I highly admire as Mario and the team are truly changing the cultures at large enterprises by helping them win the hearts of their customers."
CRAIG KORNBLAU
Co-Founder/Strategic Planning, Operational Restructuring & Finance Advisor, SIZE
The Result
The synergy between SIZE's strategic partner selection and compelling narrative and Quantum Metric's cutting-edge technology resonated deeply with leading global brands. This collaboration, characterized by trust, innovation, and strategic alignment, resulted in the following significant brands deciding to deploy Quantum Metric, given it was their ideal solution:
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Expedia
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Dick's Sporting Goods
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Columbia Sportswear
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David Yurman
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Dillard's
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Duluth Trading
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Fandango
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Panda Express
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Inspire Brands
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GNC
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Logitech
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Bloomin' Brands
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Avelo Airlines
With Quantum Metric, these brands can pinpoint and evaluate digital friction in real time, enabling swift, informed action. The impact on Quantum Metric is significant: SIZE's business development efforts resulted in increased awareness at the highest level within these brands, a robust pipeline, and increased revenue, positioning Quantum Metric for long-term success in an increasingly digital and competitive landscape.