MEET THE TEAM
Brian Schwartz
CO-FOUNDER / MARKETING, GROWTH, STRATEGY
Brian is the founder of SIZE - an advisory group of former c-suite executives that support 60+ late-stage technology and consumer companies to help them grow, withstand uncertainty and ultimately exit and SIZE Capital - a sister investment arm that invests in promising SIZE technology companies.
Prior to founding SIZE and SIZE Capital, Brian was Vice President, Global Marketing for Expedia Group's $5.4 billion lodging group where he led teams across digital, brand, creative, marketing technology, public relations, research and events. Prior to Expedia Group, Brian spent many years in marketing and retail at DreamWorks Animation where he built a new division to $1.2 billion in retail sales, developed brand strategies for Trolls, Shrek, Kung Fu Panda, Madagascar and How to Train Your Dragon and executed over 100 omni-channel marketing campaigns to support DreamWorks' entertainment properties.
Brian is currently on four boards, an advisor to 40+ companies (including Gopuff which is valued at $15B) and a scout investor for the VC fund Canaan Partners.
Brian holds a Masters in Finance degree from the London School of Economics and a Bachelor of Arts degree from Indiana University.
Kirsten Hochberg
PARTNER, SUPPLY CHAINS AND OPERATIONS
Kirsten Hochberg is a board member, advisor, and consultant, who helps companies scale. She serves on the advisory board at Pure Plus, Hi!, and WE global. She advises and consults with several other companies, with specialties in operations, negotiations, and supply chain management.
For many years, Kirsten worked as a Principle in the Valor Operations Group. Her responsibilities included interim executive management, supply chain improvements, lean implementations, project management, business process improvement and supporting portfolio companies in a variety of growth initiatives across industries as diverse as consumer goods, restaurants, and cyber security.
Prior to joining Valor, Kirsten was the CEO of Northern Quinoa Production Corporation (NQPC). She turned around the 25 year-old quinoa company. Before joining NQPC, she served as the VP of Supply Chain Strategic Initiatives, leading the merger integration between Safeway and Albertson’s supply chains.
Kirsten earned her BS in International Relations from Stanford University and her Master’s of Engineering in Supply ChainManagement and Logistics from MIT-Zaragoza. Kirsten has lived in four countries, speaks five languages and was a two-time national karate champion. In her free-time enjoys adventurous travel and extreme sports.
Craig Kornblau
CO-FOUNDER, SIZE / STORYTELLING, STRATEGY AND BUSINESS DEVELOPMENT
Craig Kornblau built his career at NBC Universal and Disney, where he spearheaded projects around transformative technology and delivery. Craig now works closely with venture capital/private equity firms and entrepreneurs. He advises companies on everything from entertainment trends, storytelling and brand building, to business development, operational logistics and the convergence of physical and digital businesses.
Craig was president of Universal Studios Home Entertainment for 15 years, where he oversaw sales, marketing, distribution, and finance for Universal’s North American home entertainment operations. A critical function of this position was his participation on the studio’s theatrical greenlight committee. Prior to Universal, Craig was an executive at Buena Vista Home Video, now Walt Disney Home Entertainment. He is GV's (formerly known as Google Ventures) first advisor from the media and entertainment sector, and he serves on the board of directors of a variety of companies in the media and tech space.
Craig has previously held board positions with the Consumer Electronics Association, Digital Entertainment Group, Media Audits International, and Next Level Communications. Craig earned a Bachelor of Science degree from the University of Southern California, Marshall School of Business.
Jim Winett
CO-FOUNDER SIZE / STRATEGIC PLANNING, OPERATIONAL RESTRUCTURING AND INVESTMENT COMMITTEE, SIZE CAPITAL
Jim has 30+ years experience in finance, strategy and operations, working with early stage growth start-ups to Fortune 50 companies. His work has included operating companies in crisis and turnarounds to international strategic planning and change management to interim CFO and operating roles.
Jim's current consulting practice includes a wide range of advisory services, including managing all M&A activities for a PE-backed automotive aftermarket company that he has assisted growing from $0 to $1.8 Billion sales in the United States as well as working with early stage companies as an Executive in Residence at the Los Angeles Cleantech Incubator. In parallel to his consulting practice, Jim has also co-founded, acquired and sold interests in a variety of companies, including but not limited to ShipMax.com, a 3PL for online retailers, The Agency for Sports Ethics, an anti-doping monitoring program for professional athletic teams, and ACC Health, a mobile medical and dental company with operations nationwide. Jim also co-founded the non-profit Early X Foundation, which works to spin off Intellectual Property in partnership with national research laboratories into for-profit companies to stimulate the economy, reduce the tax burden on the labs and promote employment opportunities.
Prior to founding his consulting firm, Jim worked in the Business Turnaround Services Group at PriceWaterhouseCoopers, where he worked with such clients as Disney, Circle K and U-Haul.
Jim received his MBA from the Kellogg School of Management at Northwestern University and his Bachelors of Science in Accounting from the University of Illinois at Urbana-Champaign.
Lara Osment
EXECUTIVE RECRUITMENT AND TALENT MAPPING
A well known leader in the fashion and beauty recruitment space, Lara has matched hundreds of people seeking their next big career move with industry-leading brands around the world.
With more than 15 years of entrepreneurial, sales and marketing experience within the fashion industry, she has grown her own businesses and driven growth and desirability for thousands of brands. From founding THREAD Tradeshow in 2003 to holding the title of VP of Strategic Sales for MAGIC, COTERIE. PROJECT and more, she has an innate understanding of how to build successful teams from the ground up.
After co-founding Clear Cut, a successful recruitment agency that specialized in fashion, Lara realized her passions lay beyond recruitment alone and were deeply rooted in a larger vision - one where people and companies prioritized a cause larger than profitability alone. And so the idea for GOOD PEOPLE was born.
She spends her free time exploring (and cleaning up) local beaches, shopping for repurposed, vintage furniture and trying every new wellness and clean beauty product on the market.
Rick Martino
HUMAN RESOURCES, EXECUTIVE COACHING AND LEADERSHIP TRAINING
Rick Martino’s career in Human Resources has spanned 35+ years, 18 of those years as the top HR leader, and a business leader, in organizations in very different industries including technology, consulting, consumer electronics, and non-profit. He has earned the distinction of being a high-trust, straight talk senior executive, partner, coach, and advisor to CEO’s, executive leadership teams, and Boards. He is currently engaged in supporting organizations to build both strategic and operational HR excellence, and is a coach and mentor to senior leaders helping them build a people experience that attracts, retains, and inspires the talent necessary to achieve business success.
Throughout his career he has successfully driven transformation and change. As Chief People Officer at Bose Corporation, he had responsibility talent strategy and execution as well as internal communications, corporate operations, security, community relations and environmental health and safety. He was member of the Bose Executive, Benefits, Real Estate, and Sustainability Steering committees. At IBM, as a member of IBM’s Senior Management Group, he held several executive leadership positions including Vice President of Talent, where he had enterprise responsibility for talent planning and acquisition, learning, diversity, management development, HRIT, and international mobility. As Chief People Officer at Bearing Point, he led all HR aspects of the complex sale of a public, $3B, 15,000 person global consulting organization.
Rick earned an MBA from the Johnson School at Cornell University and his Bachelor of Science degree in Economics and Political Science from American University. He served as a member of the New England Board of the March of Dimes from 2013 to 2018. He is currently a member of the American University School of Public Affairs Board of Advisors.
Molly Mulloy
PUBLIC RELATIONS
Molly leads the tech practice at Crafted and has previously led technology and consumer marketing practices/teams for some of the world’s largest agencies, including Edelman, MWW, and Zeno Group. A geek at heart, Molly stays on top of technology trends to ensure her clients are leading forward-thinking, strategic programs and campaigns. She has worked across – and with companies originating from the U.S., Europe and Asia, including ECOVACS, Expedia Group, Gap, Inc., HTC, Mattel, Microsoft, Optoma, Samsung, Starbucks, Texas Instruments, T-Mobile, Wargaming, WIRED and ZTE.
Will Hughes
ECOMMERCE, GROWTH AND DIGITAL MARKETING
Will Hughes career started at the Corporate Executive Board in Washington, DC consulting and advising senior executives at Fortune 500 companies. His career in eCommerce / Digital Marketing has spanned 20+ years with 15 of those years as the senior most executive at various companies responsible for strategy and execution for online growth.
Will has scaled DTC companies from $18M to over $100M and worked with brands from $20M to over $1B in annual revenues. He has built and managed internal teams as well as external agencies to scale quickly and efficiently.
He is especially talented in finding ways to scale channels beyond the first level of growth. His areas / channels of responsibility include: Facebook, Instagram, Google Search, Google Shopping, YouTube, GDN, Programmatic, Amazon, Affiliate, Podcasts, CRO, influencers, ConnectedTV, Retention, Email, SMS, etc.
Andi Ruda
FRACTIONAL CFO, BUDGETING & FORECASTING, STRATEGIC START-UP FINANCE
Andi is an experienced CFO with deep expertise in start-up finance, budgeting and forecasting, fundraising model builds, and cash flow management. She founded and runs Rainbow CFO, a fractional CFO firm working with Seed to Series B start-ups in the Consumer Goods, Retail, Professional Services and SaaS industries.
Before starting Rainbow CFO, Andi began her career in Finance Transformation consulting at Accenture, reporting into CFOs across multiple Fortune 500 financial services companies. From there, she went on to serve as CFO at Geragos & Geragos, overseeing both the law firm finance operations as well as the principal's real estate and hospitality investments. Her most notable full-time role was serving as CFO at international jewelry retailer ALEX AND ANI where she led the finance organization through a full debt and equity restructuring. Her most recent full-time CFO position was serving as CFO of fashion technology start-up Resonance, whose mission is focused on eliminating inventory from the retail supply chain. Through these roles, she has gained tremendous experience across multiple industries and stages in the business lifecycle.
Today Andi partners with clients in a variety of structures depending on the needs of the business. For later stage startups she steps in as interim and/or part-time CFO to oversee both the finance function. For earlier stage companies she offers project-based engagements focused on building financial models, establishing budgets, and installing the right controls as a business grows.
Daniel Schwerdtfeger
STARTUP STRATEGY, FINANCIAL ANALYSIS, AND FUNDRAISING
Daniel has over a decade of experience working with startups and SMEs. He has provided controller services, fundraising models, ad hoc financial analysis, and strategic planning for companies based around the world, most recently as a consultant with the firms Ninth Island, Hangar202, and The Branstetter Group. Prior to his consulting work, he worked as the FP&A Manager at SADA, where he oversaw all processes related to accounting and finance as SADA more than doubled its annual revenue from 2015 to 2017. He also served as the back-office lead in a sell-side due diligence process that resulted in a successful divestiture of a business unit to a strategic buyer backed by a private equity firm. He has a B.Sc. in Economics and Finance from the University of Alabama’s Culverhouse College of Business.
Jake Levin
MARKETING, GROWTH STRATEGIES AND E-COMM
Jake is an experienced marketing leader with a passion for growing companies from the ground up. While in college, he started his first company Want-something.com. He parlayed that experience into becoming the first employee and Head of Marketing at goPuff, a global leader in instant needs delivery. In the 4+ years as goPuff’s Head of Marketing, Jake helped scale the company to 50 markets, and over $1bn in valuation. Jake left goPuff to co-found gettacar, an e-commerce car retailer. There, he led the growth of the brand and company to 200 employees and 3 rounds of funding with overall valuations in the 9 figures, becoming one of the leading disruptors in the industry. Jake is currently the founder of Inflection Growth, a company focused on solving the pain points of growing marketing teams and scaling businesses by customizing and operating marketing teams that seamlessly integrate into businesses.
Lisa Robinson
PUBLIC RELATIONS
Lisa is a founding partner of Crafted Communications, serving as a strategic and creative lead across consumer and technology clients. She previously served as General Manager of Zeno Group Los Angeles, where she led and provided brand and issues management support to Kia Motors, Nature’s Path, SIRIUS and T-Mobile. As Chief Creative Officer for Zeno Group, Lisa provided innovative thinking and problem-solving for each client engagement to garner maximum results. An agency veteran, she worked at Burson-Marsteller, Ketchum and Fleishman-Hillard.
Sean Huurman
HUMAN RESOURCES, WORKFORCE TRANSFORMATION, TOTAL REWARDS
Sean is a co-founder and Managing Principal of Populus Advisors, a human resources strategy and advisory firm. As a senior Human Resources executive with extensive global experience in a public companies and private equity ventures, his experience spans a variety of industries, including automotive, telecommunications, management consulting, and semiconductor and media technology companies.
Sean serves as an advisor to CEOs, Boards, private equity sponsors, and international management teams on workforce strategy, talent initiatives, and organizational design. With over 30 years of experience in the Human Resources and consulting fields Sean most recently served seven years as Chief Human Resources Officer at Service King Collision, a Blackstone portfolio company. He has spent the last 13 years serving Private Equity firms as CHRO. Prior, much of his career was with KPMG/BearingPoint leading various HR functions.
Sean is known as a purpose-based executive leader focused on transforming HR functions and building workforce strategies to create real value for the businesses he serves.
He holds a bachelor’s degree in psychology from Santa Clara University and earned a Master’s Degree in Human Resources and Employee Relations from Pennsylvania State University.
Roger Scadron
BUSINESS ASSESSMENT, INVESTMENT BANKING, FINANCIAL OPERATIONS
Roger has 40 years of wide-ranging experience in assessing company strengths & weakness, transaction advisory & diligence, and financial & operational realignment. During the last 30 years he worked at FTI Consulting and its predecessor PWC/ Price Waterhouse. Prior he worked as a special situation lender and international banker.
Roger’s specialty is in companies with recurring revenue, high IP value product sales and in the digital technologies that have created so much opportunity and disruption throughout the millennium. He also has experience in a variety of other industries.
His core competency is an ability to assess the factors that drive a company’s success and differentiation from competitors. He can identify and remediate weaknesses in financial operations that impede growth and profitability…quickly. Roger leverages his experience to work collaboratively with management teams during periods of both transition and of hic-ups.
Recognized as an expert with court testimony and litigation consulting experience, Roger has years of management experience and has been a member of several investment committees. He has held SEC Investment Banking Series 7, 63 & 79 licenses, and has worked extensively in Mexico and Spain. He speaks Spanish fluently and reads & writes comfortably.
Michael Georgoff
PRODUCT MANAGEMENT, DIGITAL TRANSFORMATION, AND HIGH-GROWTH STRATEGY EXPERT
Mike Georgoff is an experienced head of product with nearly two decades operating inside high growth technology startups. He founded and runs Lemonade Stand, which offers fractional product management, marketing, and strategy services for early and growth stage startup founders and CEOs.
Mike has been at the executive table and in the boardroom since the age of 25, when he was Chief of Staff and head of strategic planning at redbox, scaling it from $100M to $1B+ in revenue in three years. He then joined RetailMeNot, running all mobile products (with 40M MAUs) as well as new product lines, staying through the company's unicorn IPO in 2014. From there, three consecutive CPO gigs, including co-leading digital transformation at H-E-B, one of the country's largest retailers and privately held businesses. His overhaul of the digital customer experience led to H-E-B being named best grocer in the country by dunnhumby for multiple years running.
Mike has also advised and served on the board of several venture backed startups, and prides himself on finding ways to win, with successful exits at every stop. Mike graduated from the University of Michigan with a degree in political science and economics.
Sehr Lalani
FRACTIONAL CHIEF PEOPLE OFFICER, LEADERSHIP COACH, AND ORGANIZATIONAL DEVELOPMENT SPECIALIST
Sehr Lalani is a results-focused operator who collaborates with high-growth companies as a fractional Chief People Officer and leadership coach. Sehr has been the top People leader at four venture-backed startups and helped them achieve billion-dollar valuations during her tenure (ipsy, Workrise, Hasura, Built). She was responsible for the expansion of these organizations from 50 to several hundred employees while managing large HR and recruiting teams. Companies Sehr has supported have frequently been featured on “Best Places to Work” lists.
As a fractional Chief People Officer, Sehr has contributed her expertise to over a dozen startups across various regions, providing trusted guidance during critical transitions. Her contributions span from establishing robust HR foundations across Talent Acquisition, Employee Relations, and HR Business Partnering, to implementing innovative strategies for talent development, fostering a culture of inclusivity, driving organizational performance, and more. Sehr serves as a trusted advisor and coach to founders, CEOs, and senior leaders to help them achieve outsized outcomes for their organizations.
Earlier in her career, Sehr co-founded a retail electricity startup that went on to be Houston’s fastest-growing company in 2012 and later exited to a large utility. Sehr holds a B.A. in Human Biology from Brown University, an M.S. in Management, Organisations, and Governance from the London School of Economics, and an Executive Certificate from Stanford Graduate School of Business in People, Culture, and Performance.
Jesse Shapiro
DIGITAL MARKETING & GROWTH STRATEGIST
Jesse is an experienced digital marketer and entrepreneur with deep expertise in Google Ads and startup growth. He founded and currently operates The Fractional PPC, a Google Ads marketing consultancy, and previously founded and sold Youtopia Snacks, a healthy snack company.
Jesse started his digital marketing career in 2012 and has managed clients across 40+ industries, ranging from Fortune 100 enterprises to Startups. Known for his meticulously detailed approach, exceptionally transparent communication, and emphasis on conversion-rate optimization, Jesse has maximized the value of the $30M+ worth of media spend he’s been trusted with over the last decade-plus.
Outside of Google Ads, Jesse founded Youtopia Snacks in 2016 while in business school and sold the brand to a Private Equity firm in 2021. He also spent his early career in strategy consulting and M&A, where he helped develop corporate development strategies and execute M&A transactions for clients in the life sciences industry.
Jesse has his BS in Engineering from Tufts University, his MBA from UCLA Anderson, and has mentored/advised several Startups, including as a mentor for Techstars LA.
Miguel García Castillo
BRAND DEVELOPMENT, MARKETING
Miguel is a brand-building leader specializing in emerging consumer industries. As Principal of CO/STUDIOS, he leads the studio’s mission to provide brand and marketing operational support to technical founders and scaling organizations. With a focus on innovation and strategic growth, Miguel has successfully launched 18 companies across sectors including healthcare, wellness, next-gen food & beverage, and hospitality.
Before founding CO/STUDIOS, Miguel held leadership roles at WHEREHOUSE BEVERAGE CO, Pipeline Health System, Mirum Agency, and Walton Isaacson, where he developed digital products and brand strategies for Fortune 500 companies. He earned his Bachelor of Journalism degree in Advertising from the University of Missouri-Columbia.
Corey Gehrt
BRAND STRATEGY
Corey leads strategy at CO/STUDIOS, leveraging his expertise across brand, creative, and business strategy to create solutions that are both insightful and visually impactful. With experience ranging from Fortune 100 companies to early-stage startups, Corey has held senior roles at top global agencies like R/GA and Code and Theory, as well as in-house marketing teams. This has given him a comprehensive understanding of how brand strategies influence product development and operations. His work spans renowned brands, including Nike, Microsoft, Mattel, Bliss, and Diageo. Corey holds a BSBA in Marketing from the University of Missouri-Columbia.
Anand Subramanian
MANAGING PARTNER, SIZE CAPITAL
Anand is an accomplished senior executive passionate about investing in and working with growth-stage tech companies, with deep expertise in commerce technology, marketing tech, fintech, and vertical software.
Track Record of delivering investment returns on growth equity, >210% IRR as independent GP in 2021 / 2022 YTD and >100% IRR on exits while co-heading growth equity at Macquarie on >$300M of invested capital.
Repeatedly mandated to launch and scale new strategies - Scaled growth and structured equity principal strategy from concept into dedicated $750M strategy from 2017 – 2021 at Macquarie, leveraging the firm’s points of differentiation to create unique investment opportunities.
Utilizes deep and active network of tech CXOs, VC partners, independent board members, and institutional investors to source deals as well as candidates, customers, and partners for portfolio companies. Board experience advising CEOs and management teams through board involvement in areas including business strategy, GTM, product roadmap, talent identification, acquisitions, and capital/financing.